Artists have been hiding subliminal and secret messages in their art for centuries. And this tradition lives on Today in the work of logo designers. Find out what's hidden in the FedEx, Tostitos or Baskin Robbins logo. Some of the messages are more obvious than others, but all of them are clever and revealing.
The FedEx logo has an arrow hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco
At first all you see is modern typography, but there is actually a hidden meaning of Sony's VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
Toblerone chocolate company from Bern , Switzerland Bern
Baskin Robbins offers 31 flavors of ice cream. The number 31 is hidden in the logo within the letters of B and R.
The Northwest Airlines logo has two hidden meanings. For one it has the letters N and W in positive and negative spaces. And there is another less apparent idea in there. The red triangle points to north-west within the circle as if it was a compass.
That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon.
Eighty-20 is a small consulting firm. The squares actually a binary code for the name. Top line: 1010000 and on the bottom: 0010100.
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
The Tostitos logo has a not so hidden message. The letters TIT are two actually people enjoying mexican food at a table.
The Formula 1 logo has a hidden number 1 between the letter F and the speed lines.
Elefont is another logo with a hidden meaning in the negative space. Find the trunk in the lowercase letter e.
The feathers of this peacock represent the 6 different divisions of NBC. The head is visible suggesting the peacock is looking toward the viewer.
Carrefour is one of the biggest European retailers, and in French, it means "Crossroads". The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter "C" in the negative space between the two arrows.
The C and O letters at the beginning of the word shape a tyre, which Continental produces.
Unilever produces literally thousands of different products, thus the letter U is made up of symbols representing all these products and what they mean to their consumers.
Families is a Readers Digest magazine. The letter "ili" are transformed to show a simplified and stylised family of three.
Goodwill is a nonprofit organization that helps disadvantaged people in North America . The letter G in the logo is a smiling face, conveying the notion that Goodwill provides happiness and relief to those in need.
At first glance, this logo looks like a map of Africa , but if you take a closer look, you will see two people facing each other.
Conceptual logo that shows a golfer taking a swing and the head of a spartan warrior in helmet at the same time.
The Bronx Zoo logo shows the animals within a city with tall building. Smart play with positive and negative spaces.
Snooty Peacock is a jewellery store. Notice the hidden peacock in the face.
The Hartford Whalers logo shows 3 concepts at the same time. A whale's tail, letter “W” in green and the white space forming an “H” for Hartford
The designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.
In this Yoga Australia logo you can discover the shape of Australia
Notice the palm of a hand in this MyFonts logo made out of the letters M and y.
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