Saturday, 30 April 2011

Social on Mobile - The Next Wave in Communications or Revolutions?

These are Social & Mobile REVOLUTIONS that cause Revolutions

This post takes inspiration from where where my earlier post left off

There are two 'new' frontiers in the world of communications today - Mobile and Social, these two spaces are primarily a continuum and the overlap,

While the former  is receiving a huge amount of  public attention both solicited and unsolicited with the 2G Scam, and other skeletons crawling out of the woodwork. It is the impact of Social that is seen on the Regimes in the Middle East, starting with the Story of a Tunisian fruitseller, to the fall of the Egyptian & Libyan  Dictators, to the Rise of Anna Hazare.

"You can buy my hands, but have to WIN my heart" seems to be the dictum of today's youth, and to win it is difficult to say the least.

With the pace of change increasing exponentially, what took microsoft 20 years to accomplish, took google 10 and facebook about 3 years.

When seen in the light of my ealier post "Is it a Bird? Is it a Plane? Noooo! It’s a CELLPHONE!" - and the fact that our mobile phones today have as more computing power than Yuri Gagarin's Space Ship!

How many people would have been able to predict  or foresee such leaps in science & technology, such revolutions?

Do your reach for your phone or paper first thing in the morning?

Like our parents waited eagerly for their morning fix of  coffee & newspaper (to the point that most of you would recall the withdrawal and how uneasy they felt when the paper didn't arrive on time!)

Today youth don't wait for the newspaper to get the news, the first thing they reach for is their smartphone to read the latest tweets - Tweets & RSS Feeds are replacing print for today's youth.

As discussed earlier  The Paradigm Shift from the Ear to the Eye, the mobile phone basic functionality is now visual rather than auditory  - The Twitter Stream, The Facebook Update, The YouTube Video are the New HEADLINES - personalized, customized and delivered in Real Time.

Traditional Media like TV programmes today have have twitter id's (@thenewshour, @face_the_nation), Print publications have online editions  (,  E-Paper editions and RSS feeds, Radio programmes run facebook contests & campaigns.

The psyche of the youth is so ingrained with Social Media, so pervasive is this technology, that Scientific Studies have actually  found that Youngsters feel disoriented, when they are disconnected  (withdawal akin to dad's morning grumblings when the paper didn't come ;-)

This obviously can not be a good thing... or can it?

The impact of Social Media is seen on the Regimes in the Middle East & Asia, starting with the Story of a Tunisian fruitseller, to the fall of the Egyptian & Libyan  Dictators, to the Rise of Anna Hazare.

"When I first saw that he was getting in, I thought, 'Well, this has got to be a joke,'" the Boone-based evangelist told ABC's Christiane Amanpour. "But the more you listen to him, the more you say to yourself, 'You know? Maybe the guy's right.' -  Franklin Graham

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